In today’s digital world, client portals have become more of a necessity than a nice-to-have feature for many businesses. 

A client portal is a software interface that allows customers to interact with a company and access its services. Clients can make customer service queries, track critical metrics, control their interactions, and access information such as company policies. 

Simply put, client portals put the customer in the driving seat and give them more control over how they interact with a company or brand. 

Setting up a client portal nowadays is a lot easier than it used to be, which is ironic since modern client portals provide a much greater level of interaction.  

Let’s look at some of the benefits a business can expect from using a client portal.

1. Improve Your Customer Service

A client portal can serve as a highly functional extension of your customer support services. Imagine your portal as a platform where your clients can access their invoices, transactions’ history and pay for their products or service subscription online within seconds. 

The best part is that all these actions are possible without you having to do anything apart from making the service streamlined and interactive and the functionalities available and easy to use. 

Using a customer service portal means you’ll gain access to real-time data on how your clients interact with your brand. You can use this insight to your advantage and provide your clients with even better services.

2. Improve Your Cash Flow

A business can use a web-based client portal to accept client payments. This will allow you to incorporate a quick and convenient payment method to your online customers, thus increasing your revenue in the process. 

The easier you make the payment process for the client, the more they will appreciate your service, and the faster they can pay you your money.  

The company can also give customized content personalized for each category of client. For instance, a bank can offer a specialized interest rate that appeals to your needs when you use your bank’s mobile app. 

3. The Client Portal Can Be Accessed From Anywhere

Your clients can log in to the portal anytime, regardless of their location, as long as they have a functional internet connection. This will not only make it easier for your clients to manage their accounts while on the road, but it will also increase a company’s potential target market. 

Using a web-based client portal means that the company will gain a competitive edge over its business rivals. It will look more appealing to customers without having to break the bank.  

The Bottom Line

Good communication with clients is one of the best ways a company can win over their trust and loyalty. 

Client portals are a branded, professional online front for a business that, when implemented correctly, will give each client the feeling that the company has invested in an updates-and-information platform for them to use. 

By using a secure client portal, a business can communicate to its customers and make itself more trustworthy, increasing the odds of customer retention.